Cartier Woman´s Initiative Awards; Auður Capital is the 2009 Laureate for Europe
The 2009 Laureates of the Cartier Women's Initiative Awards were announced on October 16, 2009 in Deauville, France during a ceremony held on the occasion of the Annual Global Meeting of the Women's Forum for the Economy and Society. After two rounds of competition, they were selected by an international jury of entrepreneurs and businesspeople for the creativity, sustainability and social impact of their projects. The detailed business plans and verbal presentations were both carefully examined and evaluated. All five Laureates succeeded in proving the added-value of their ideas, convinced the Jury of their ability to carry them to maturity and finally, presented business models that answered important social needs in additional to making profits.
Audur Capital is the 2009 Laureate for Europe. These are the jury's comments: Win-lose scenarios, short-term gains and high-risk behaviors have traditionally dominated the financial sector. Seeking an alternative, former bank executive Kristin Pétursdóttir joined forces with Halla Tómasdóttir, previously the managing director of Iceland’s Chamber of Commerce, to found Audur Capital, a financial services company. Their mission: to incorporate “feminine” values into the world of finance by offering their clients a long-term perspective and a win-win approach.
The Cartier Women’s Initiative Award is an international business plan competition created in 2006 by Cartier, the Women’s Forum, McKinsey & Company and INSEAD business school to identify, support and encourage projects by women entrepreneurs.
