AUDUR's investments
To date AUÐUR I has made the following investments:
On May 7th 2008 AUÐUR I announced its investement a 34% share in ELM DESIGN. The aim of the investment is to work with the company to further grow its successful business. 
ELM produces high quality, high fashion clothing for women - DESIGNED BY WOMEN FOR WOMEN. The company was established in 1999 by three Icelandic designers Erna Steina, Lísbet and Matthildur, and their initials form the company name.
ELM has enjoyed remarkable success during the past few years. Sales have grown by 50% each year for the last 3 years, with exports being 80% of sales. The largest markets for ELM clothing are the US and Europe. ELM has a boutique and showroom on Laugarvegur 1, Reykjavik.
In May 2008, ELM's board recruited Kristin Hrafnkelsdottir as the company CEO. Kristin is a textile designer with a master's degree in business and joins ELM from Össur, where she held that position of a product manager.
Arna Harðardóttir is ELM's non-executive board chairman.
In October 2009, AUÐUR I invested in Maður lifandi, a healthy food restaurant - grocery store concept.
The aim of the company is to promote a healthy lifestyle through catering, retailing and educational initiatives. In essence it delivers healthy meals and ingredients in an easily accessible and affordable manner.
In December 2009, the board recruited Arndis Thorarensen as the company CEO. Arndis has background as a business school teacher and is passionate about healthy living.
