Investment criteria
BJÖRK's investment criteria
BJÖRK invests in companies that create value through the uniqueness of Iceland's nature and culture. Companies must be sustainable, both in terms of financial returns as well as being socially and environmentally responsible. BJÖRK is particularly interested in companies that exploit our well educated human capital and vibrant culture, new knowledge, new technology or a new approach to business.
The fund seeks investments in business opportunities that meet at least three of the following requirements:
- Clear differentiation of business opportunity
- Access to a growing market
- Scalability
- Proof of product or proof of sale
- New technology or new approach
- Ability to gain a competitive advantage through unique positioning
We believe in investing in people who have
- A clear vision
- A well developed business model
- Experience in the relevant sector
- Passion and drive to make things work
- Good communication skills
- A long term perspective, a win-win approach and are risk aware
